Insights

What we haveworked out.

No trend pieces and no jargon. What we keep finding inside real businesses, written down so you can use it whether or not you ever speak to us.

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Web

How much do websites cost?

What actually drives the cost of a business website, what you are really paying for, and the question worth asking instead.

21 August 2026 · 3 min read

Strategy

What a marketing strategy actually is

Most things called a marketing strategy are a list of channels. A real one names the constraint, the sequence and the number each part has to move.

18 August 2026 · 3 min read

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Diagnosis

Why your marketing is not working

It is almost never the ads. Here are the five places marketing usually dies inside a business, and how to tell which one is yours.

11 August 2026 · 3 min read

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Systems

Why your leads go cold, and how to stop it

Most lost work was never actually lost. It was never followed up. What a working follow-up system looks like, and why it cannot live in somebody's head.

4 August 2026 · 2 min read

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Systems

Does my business actually need a CRM?

A straight answer, plus the signs you have outgrown a spreadsheet and what a CRM has to do before it earns its place.

28 July 2026 · 2 min read

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Systems

What marketing automation actually does

Not robots writing your emails. The unglamorous jobs worth automating first, and the ones you should never hand over.

21 July 2026 · 2 min read

More going up regularly. If there is something you want us to write about, tell us at contact@netaccessmarketing.com.

Last thing

Tell us what isgoing on in there.

We will tell you what we would do about it, whether or not you hire us.

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